Attitude Change
Change in attitude may be consistent or inconsistent. If the attitude was more positive than positive or more than negative.is more negative then such changes are called corresponding changes . Attitude from positive to negative or from negative to positive.
But this is called anomalous change. It is easier to have consistent changes than to have inconsistent changes. Irregular changes occur when there is either inconsistency in attitudes or when attitudes are common.
Factors Of Change In Attitude
Changes in Reference Group: Change in reference group leads to change in attitude because changes occur in the group according to the group with which the person self-attached.For example,if a student of a traditional family hasa high If he goes to JNU for education, due to the change inthe reference group, there will be a vast change in his attitudes while completing his higher education.
Changes in Group Affiliation: The change in the attitude of an individual when there is a change in group affiliation depends on two things, the characteristic of the group and the characteristic of the individual in the group the position of the individual in the group The individual tries to mold himself according to the ideals of the group, but the change in attitudes will be determined by the position of the individual in the group. If the importance of the individual in the group is high, then the change in attitudes will come fast, whereas if the importance of less or no importance is given, the rate of change will be slow.
Changes in Personality: Personality deeply affects attitudes. Once the personality is developed, the attitudes of the person also develop accordingly.For example, introverts generally develop a negative attitude towards social functions. If there is a change in the personality of such a person. So his attitude towards social functions will also change.
Additional Information Acquisition: The cognitive side of an attitude is formed on the basis of the information received by a person. When a person receives additional information, it leads to a change in the cognitive side and a change in attitude.
Persuasion: This is a special type of communication or expression that is done to change the attitude of a person or group of people. We will understand this in detail in the next title.
Enforced Contact: Compulsive contact means a person or group of persons is forced to live with such person or group of persons towards whom he has negative attitude. Inthis situation the attitude changes from negative to positive. For example, in America, black and white children are taught together in the same school, which changes the attitude of white children and they become more positive towards black children.
Required Role Playing If a person has a negative attitude towards a particular task and he has to do this work, then gradually his attitude towards that work changes. that women don't work. This attitude may change if men play the role of women. According to a survey, housewives work almost twice as much per week as their working husbands.
Cultural Factors: Culture also changes with time and with it attitudes change.Today, two hundred years ago 'Sati' was a part of Indian culture, but with the change in culture, now hardly anyone has a positive attitude towards this practice.
